“This Shoe Is a Fake YEEZY”: Kanye Lashes Out at adidas
Earlier this year, Ye was the undisputed king of rambling Instagram call-outs, beefing with D.L. Hughley, Kid Cudi, Kim Kardashian and Pete Davidson until a brief Instagram ban lapsed him into months of silence. Long live the king, I guess, because Ye has spontaneously returned to Instagram to call out adidas, his longtime YEEZY partner, over… some slide sandals.
The $55 smash-hit Adilette 22 sandals (which sold out instantly upon their release in May) are “a fake YEEZY made by adidas themselves,” according to the caption of Ye’s June 13 Instagram post.
“I’m not standing for this blatant copying no more,” continues Ye. “This is for everyone who wants to express themselves but feel they can’t cause they’ll loose [sic] their contract or be called crazy… These shoes represent the disrespect that people in power have to the talent.”
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Ye’s $60 YEEZY Slide does, admittedly, bear at least some resemblance to the new adidas Adilette sandal, what with both of them being marginally beefy rubber slip-on shoes in earth-y tones.
The funny thing, though, is that adidas produces both shoes. And, not only that, but whereas the YEEZY Slide is all slick chunk and treaded outsole, the Adilette 22 sports layers of textural adifoam and a typically flat outsole.
Is it a reach? I’ll leave that for the Yeezy Enjoyers to decide (also, what, no shade to every other injection-molded slide sandal-maker?). Either way, though, Ye’s bringing his displeasure to the top.
“Kasper come talk to me,” ends Ye’s caption, insinuating that adidas CEO Kasper Rørsted ought to come have a chat with Ye about the similarities between some slide sandals.
Then again, considering the undue hype around Ye’s YEEZY line and the piles of cash that it’s undoubtedly earned over the years, perhaps a quick consult may be worth Rørsted’s time, especially if he wants to be gifted a Kanye McDonald’s meal.
My first pillar when I’m on the board of adidas will be an adidas Nike collaboration to support community growth
— ye (@kanyewest) September 24, 2020
One has to wonder what the relationship between Ye and adidas is like these days, especially with his initial connection to the company, Jon Wexler, long gone.
If nothing else, Ye is keen to bite the hand that feeds him, often praising Nike or even wearing The Swoosh’s sneakers even as new YEEZYs roll off adidas’ production line.
Ye does do a little trolling but he also has historic precedent of publicly chafing with corporations (while simultaneously collaborating with others).
Here are my ten Universal contracts … I need every lawyer in the world to look at these
— ye (@kanyewest) September 16, 2020
Back in 2020 (around the time he was randomly giving Nike props), Ye tweeted out his entire contract with Universal and a video of himself urinating on his Grammy award, a prelude to the wanton bluntness of Ye’s 2022 Instagram feed.
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