Driven Bananas by ApeFest 2022
The same week that KAWS illustrated an inexplicable New York cover story, Manhattan’s art world was again brought to its knees by the explosion of Bored Apes across New York. Welcome to ApeFest 2022.
In fairness, what with NFT.NYC going on simultaneously, the Apes weren’t even the biggest eyesore in town. It’s just that they were inescapable. Sure, no one who actually lives in New York would’ve been bombarded by the screaming neon signs hoisted in Time’s Square but Bored Ape graffiti and ads peppered the city, from borough to borough.
Luckily, the infection was quarantined to the Chelsea Piers from June 20-23, mostly relegating the NFT monkey fans to a single event space on the far west side of New York. Even still, I glimpsed no fewer than three different dudes with Ape shirts — one of whom was sporting jaw-dropping Bitcoin-branded sneakers, no less — around town in a single day.
The cringe fest has begun pic.twitter.com/Gu3AyLxvhC
— litquidity (@litcapital) June 20, 2022
ApeFest, now in its second year, is an annual event for the individuals who hold Mutant and Bored Ape Yacht Club NFTs. You know, those people who have bong-smoking monkey avatars on Twitter.
Bored Ape dudes tend to embarrass themselves well enough as is but ApeFest brings ’em all together for a thoroughly unpleasant event, one that you can only enter as a verified BAYC or MAYC NFT holder.
Who did this 💀 pic.twitter.com/P6HRjJQhqz
— laurawolff.eth (@iamlauwolff) June 21, 2022
Imagine The Gathering but for folks less cool than Juggalos and you’ve got ApeFest.
My hot model girlfriends are getting paid to go to NFT NYC events and I quote: “We have to stay till the end and I literally feel trapped” 😂
— Lucy Guo (Hiring Engineers & Designers) (@lucy_guo) June 22, 2022
She’s a 10 but she’s contractually obliged to stay until the end of your NFT NYC party
— laurence (not in NYC) (@functi0nZer0) June 23, 2022
The jokes write themselves — just check Twitter! — but the actual festivities actually aren’t much to write home about.
Thank u @BoredApeYC , you were amazing pic.twitter.com/0aKPwuAt3E
— Andrefuks 🗽🗽 @apefest (@andrefuks1) June 23, 2022
You can buy burgers and coffee with Ape imagery stamped upon them or buy insider-only monkey merch to broadcast your secret shame to the world, but only if you attended ApeFest 2022 IRL — otherwise you’ll have to fork over hundreds of fiat dollars to scalpers, because people really will attempt to flip everything.
Just got to RRBAYCfest! They really went all out! pic.twitter.com/m2ccIM1MX3
— friesframe❄🖼❗ (@friesframe) June 22, 2022
Apes gunna be a symbol for lack of taste in a few years
Digital Ed Hardy at the peak of the everything bubble
— Evanss6.eth (@Evan_ss6) June 22, 2022
Famous guests at ApeFest included Timbaland, who plugged some new crypto doohicky, and Amy Schumer, who sounded like she’d have rather been anywhere else on a federal holiday than performing on Pier 17 for crypto dudes.
Even if the the ground underneath our feet was sinking into the abyss of Tartarus, and the only way save humanity was for me to watch an Amy Schumer special — humanity would have to eat this L because ain’t no way I’m sitting through that torture https://t.co/d2Q50iOKAB
— JAE DHI 🍊🧢 (@jae_dhi) June 22, 2022
If amy schumer opening for apefest isnt a bottom signal, idk what is… pic.twitter.com/soMACCskNL
— MoistMansion.wrld (@MoistMansion) June 21, 2022
apefest: expectation vs reality pic.twitter.com/byWFm9OHfN
— jessie (@JessieMorii) June 21, 2022
Inexplicably, ApeFest also included sets from The Roots, Future, Haim, and Lil Baby, which sounds more like Coachella madlibs than an NFT party flanked by inflatable chimps wearing flip-flops.
Between the LCD Soundsystem vid and this one, the NFT guys seem like one of the worst concert crowds I’ve ever seen. https://t.co/hl05JAllZL
— 🏜🔋, fka ☕️ (@coopercooperco) June 22, 2022
I don’t mean to be dramatic, but I think seeing LCD Soundsystem half-assedly play one of my favorite songs to a bored looking crowd of N/F/T bros has killed a vital part of me. https://t.co/0Kx6o6VVE8
— Jawn-y Thunders (@wbmstandish) June 21, 2022
Perhaps the saddest appearance was from LCD Soundsystem, the influential indie band that was so New York that its 2011 farewell tour culminated in a sold-out Madison Square Garden set.
Over a decade later, a decidedly more defeated James Murphy and co. played “All My Friends” to a crowd of disinterested armchair investors. You’re bringing me down, indeed.
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